The Crisis Impact Automotive

Detroit - North America Area, which also includes the United States, this is a land that promises dollars for the automotive producers, mainly from Japan and South Korea. However, the biggest market is now starting dimmed with many more cars' hangouts' displayed in the space. What actually happened?
During February, almost all car manufacturers experienced a decrease in sales. Many of their products and consumers not glazed only occupy the displayed space. The marketing effort is no longer serve the busy consumers who want to do the test drive. They seemed busy looking for strategies to cars that can be immediately brought to the consumer garage.

The dark cloud gloom not only U.S. manufacturer, the manufacturer, but also producers of simple Japanese giant Toyota classmates. If Toyota is also impact to sales decline, meaning the problem is also very difficult. This conditions not only experienced by the automotive industry, but also markets other industries. This is all because of the credit crisis housing high-risk (sub-prime mortgage), which destroy the banking and financial industry in Wellesley is the largest economy.

With tight credit, consumers no longer have donated their car showrooms. They can only eager see the new cars from the back glass room. The factory of the biggest car show world, General Motors (GM), during February only able to sell 268,737 units of vehicles. This means decreased 12.9% compared to the same period the previous year. The same fate also suffered Toyota, Ford and Chrysler.
But the strange, car sales decline was not donated their two big Japanese manufacturers, Honda and Nissan. Manufacturers number two and three of Japan claimed achieve this increase in sales compared to February 2007.

Automotive News Data Center report, the new car market in the U.S. are still experiencing pressure early this year. Achievement of sales compared to February last year, the U.S. market during the month of record sales volume and 1.17 million units, or 6.3% fall. Even the number of accumulation sales in January and February 2008 a record number only 2.22 million units took down 5.4% compared to the same period of 2007.

"February is a time for the entire industry in the United States," said Vice President of Sales, Service and Marketing GM, Mark lanave.

Among the factories that oppressed during February this year is Toyota, the sales plunged 2.8%, compared to the same month last year. Toyota, which in February 2008 to sell 187,330 units, last month only sell 182,169 units (down 5,161 units).
Three-quarter money is Toyota with Chrysler. The manufacturer now take viable partner of India is suffering a decline of 14% compared to February 2007. Chrysler last month only sell 150,093 units, while 174,506 in January unit.The number two largest factory in the U.S., Ford, the star-crossed. In the middle
labor issues that will still continue to disrupt, Ford sales to decline 6.7% in February compared to last, 2007, or only sold 196,060 units. According to Ford, the impact of the reduction in the number of fleet by 20% by the company renting the vehicle.

Despite suffering a decline, but Ford sales record last month in U.S. history. For the first time since June 2007 Ford sales are in the top of Toyota, GM or two after. This blessing Focus hatchback sedan, which experienced growth of 10.6% compared to the same month of 2007.

Honda has a different fate. In the first two months 2008, the giant Japanese manufacturer that produces automobile gasoline is not hungry to record sales increase 1.5% from the same period of 2007. In February 2008, Honda sales reaching 115,397 units. This is up 4.9% from the same month last year, which sell 110,026 units.

While the sales decline of 0.8% in their luxury car division, Acura, Honda is able to increase sales 1.9% for the category of light trucks. Company led Takéo Province Fukui is also suitably grateful to the Fit / Jazz, Pilot and CR-V, the big contributed to the increase in sales.

Performance also experienced the slick Nissan, which this year's target of three incoming sales in the world. Compared to February last year, gaining sales recorded 86,219 units during the second month this year, or up 1.2%.

Murano SUV is the latest achievement of the notes dominate the Nissan last month. Nissan says the Murano to sell 10,074 units over the last month. While the Versa sedan, Altima, Maxima and experienced sales growth of 15.4%. The players in the 'central plank', such as Mazda and Suzuki, also achieve increased sales throughout February compared to last year. Suzuki noted increased 2.5%, while Mazda 6.7%.
With obscure the future of the U.S. economy, which also impact by high oil prices and weak currency to U.S. dollar, the possibility of marketing the car will still be waiting to bite the finger that consumers never come.